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Online analytics and pharma companies
Erika Morphy has written a great article published today in CRM Buyer about the need for pharma companies today to use analytics to sell more effectively. As a Datamonitor researcher is quoted as...
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Some ideas on measuring social network impact
Everyone is talking about the value of online social networks for business, but how on earth do you measure how well it’s working? Gary Stein has just written a terrific piece for the Clickz Network...
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